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“We have seen more change in the last 10 years than in the previous 90.”—Ad J. Scheepbouwer, CEO, KPN Telecom

What are organisations concerned about? What do they need to do to prepare for the future? How do they stand the best chance of succeeding? Who do they need to be?

IBM talks to CEOs to try to get to the bottom of these questions, the result of their findings can be found at The Global CEO Study. Here’s a quick look at some interesting snippets.

Driving change


The greatest impact from external forces were rated by CEOs as:

  • 48 % say Market Factors
  • 48% say People Skills
  • 35% say Technological factors

Characteristics of the Enterprise of the Future

  • hungry for change
  • innovative beyond customer imagination
  • globally integrated
  • disruptive by nature
  • genuine, not generous
  • 10 things an enterprise can do


    1. Embrace unpredictability
    2. Operate like a venture capitalist (maintain a portfolio of ideas, keep the good ones, trash the ones that don’t work)
    3. Work with people who innovate and challenge the norm. Hire, reward and invest in them.
    4. Experiment with new products and markets
    5. Collaborate with customers and employees
    6. Be agile and flexible
    7. Implement modular technology
    8. Borrows ideas from other industries
    9. Create and manage new business models
    10. Develop a genuine green and Corporate Social Responsibility (CSR) model

    Visit the Global CEO Study website.

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